D&AD Impact Open for Entry | Extended Deadline: 15 Aug D&AD Impact
Extended Deadline: 15 Aug

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Irresistibly pointless true view ads

Award: Wood Pencil

Wood Pencil / Digital Marketing / Online Video Adverts / 2018

TrueView ads on YouTube can be annoying. But they are potentially powerful if viewers can be convinced to watch beyond the unavoidable first five seconds. Utilising reverse psychology, viewers were begged not to watch the full ads, resulting in IKEA getting viewing rates far above industry standards – 39% even watched the whole spots.

  • Irresistibly pointless true view ads
  • Irresistibly pointless true view ads
  • Irresistibly pointless true view ads
  • Irresistibly pointless true view ads
  • Irresistibly pointless true view ads
  • Irresistibly pointless true view ads
  • Irresistibly pointless true view ads
  • Irresistibly pointless true view ads
  • Irresistibly pointless true view ads
  • Irresistibly pointless true view ads

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