• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

KFC | 11 Herbs & Spices

Award: Wood Pencil

Wood Pencil / Digital Marketing / Use of Social Media / 2018

KFC's eleven secret herbs and spices recipe is one of the world's most famous. As part of the brand's invigoration, all 35,000 Twitter accounts the restaurant group follows were ditched. In their place, a mere eleven were followed: five Spice Girls and six guys named Herb. When the penny dropped, the news went viral resulting in 2.5 billion impressions and 360,000 mentions.

  • KFC | 11 Herbs & Spices
  • KFC | 11 Herbs & Spices
  • KFC | 11 Herbs & Spices
  • KFC | Brand Integrated
  • KFC | 11 Herbs & Spices

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again