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Westpac Rescue Rashie

Award: Wood Pencil

Wood Pencil / Creativity for Good / Advertising & Marketing Communications/Brand / 2018

In Australia, drowning is the leading cause of accidental deaths of children. CPR can save a child’s life but instructions are often out of sight, out of date and out of reach. Rescue Rashie turns children’s rash vests into CPR signs. To ensure they're still fashionable and wearable for kids, a one-of-a kind-design conceals the instructions, then reveals them in an emergency via a quick-release zip.

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