Red Bull Music Festival Tokyo
Award: Graphite Pencil
Graphite Pencil / Crafts for Advertising / Typography for Advertising / 2018
In 2017, the Red Bull Music Festival came to Japan for the first time. The festival included 14 different music events each organised around a theme like a block party, video game music, and Japanese lyrics. For each, a typographic poster featured Kanji – Chinese characters – helped build an arresting overall visual identity.
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