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Turning Their Tweets Against Them

Award: Graphite Pencil

Graphite Pencil / Branded Content & Entertainment / Tactical / 2018

In 2017, Wendy's suddenly discontinued its beloved spicy chicken nuggets. This set Twitter ablaze with calls to reverse the decision. So Burger King piggybacked onto the moment by creating its very own version. For the launch, it took those tweets directed at Wendy's and transformed them into ads.

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