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Mt Ex 3331

Award: Wood Pencil

Wood Pencil / Spatial & Experiential Design / Trade Show & Exposition Design / 2017

Washi tape ‘mt’ got popular to decorate things and developed a new market as a nifty and useful gadget.
Many promotional exhibitions have been held and this is the one in Tokyo, Japan. Our aim was to offer customers extraordinary experience through ‘mt’, so the site hunting was the most important task for us. The venue, gallery ‘3331’ was used to be an elementary school. We covered the spacious rooms with black grid and created a monotone geometric space then placed a temporary shop and a tricycle car. In contrast, we exhibited fluorescent colored tapes in another room.

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