• Loading…

Donate the Bars

Award: Wood Pencil

Wood Pencil / Digital Marketing / Digital Tools & Utilities / 2017

One out of every six videos posted on YouTube has black bars on both sides. That happens because, when YouTube users post a video that does not conform to their ratio standards, mostly filmed with smartphones, the platform sandwiches the video between two black bars. “Donate the Bars” leverages these unused spaces by transforming them into ad opportunities for NGOs. They became free digital billboards.

  • Donate the Bars
  • Donate the Bars
  • Donate the Bars
  • Donate the Bars
  • Donate the Bars

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again