Donate the Bars
Award: Wood Pencil
Wood Pencil / Digital Marketing / Digital Tools & Utilities / 2017
One out of every six videos posted on YouTube has black bars on both sides. That happens because, when YouTube users post a video that does not conform to their ratio standards, mostly filmed with smartphones, the platform sandwiches the video between two black bars. “Donate the Bars” leverages these unused spaces by transforming them into ad opportunities for NGOs. They became free digital billboards.
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