Space is experiencing a cultural Renaissance to rival the excitement of the Space Race. SpaceX, Virgin Galactic and Mars One, and movies recaptured the general public’s imagination with space. Only Lockheed Martin is making travel to Mars and deep space a reality.
Humans will set foot on Mars within two decades, making STEM education more important than ever. So we set out to inspire the next generation of deep space explorers, creating a VR experience that shows them what it’s like to visit Mars
We rendered 200 sq. mi of Mars’ surface based on real Mars geography and mapped it to D.C streets.
Then we bought a school bus.
The bus was gutted and equipped with custom electric glass that switched from transparent to opaque, plus 4K transparent LCDs, while preserving its school bus appearance.
Integrating our Mars landscape, custom screens, GPS, accelerometer, magnetometer and laser velocimeter, the bus became a VR headset. When it moved, Mars moved and when it turned, it turned on Mars.
Solution & Unique Features:
To view the making of our trip to Mars, please visit: fieldtriptomars.com
- Kavon Johnson
Chief Creative Officer
- Sean Bryan
- Tom Murphy
- Joe Moon
- Alexander Rea
- David Waraksa
Executive Creative Director
- Dan Donovan
- Vann Graves
Group Creative Director
- Josh Grossberg
- Chance Bassett
- Rik Koletar
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