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The Field Trip to Mars

Award: Yellow Pencil

Yellow Pencil / Digital Marketing / Innovative Use of Technology / 2017

Brief:
Space is experiencing a cultural Renaissance to rival the excitement of the Space Race. SpaceX, Virgin Galactic and Mars One, and movies recaptured the general public’s imagination with space. Only Lockheed Martin is making travel to Mars and deep space a reality.

Humans will set foot on Mars within two decades, making STEM education more important than ever. So we set out to inspire the next generation of deep space explorers, creating a VR experience that shows them what it’s like to visit Mars


Navigational Instructions:
We rendered 200 sq. mi of Mars’ surface based on real Mars geography and mapped it to D.C streets.
 
Then we bought a school bus.
 
The bus was gutted and equipped with custom electric glass that switched from transparent to opaque, plus 4K transparent LCDs, while preserving its school bus appearance.
 
Integrating our Mars landscape, custom screens, GPS, accelerometer, magnetometer and laser velocimeter, the bus became a VR headset. When it moved, Mars moved and when it turned, it turned on Mars.


Solution & Unique Features:
To view the making of our trip to Mars, please visit: fieldtriptomars.com

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