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Savlon Healthy Hands Chalk Sticks

Award: Wood Pencil

Wood Pencil / Creativity for Good / Advertising & Marketing Communications/Brand / 2017

Savlon wanted to promote the habit of using soap while hand-washing, particularly in rural schools. But inculcating a new habit was tough. So Savlon gave shape to a simple idea that automatically turned washing hands with soap into an everyday habit. Most primary grade students in rural India still use black-slate and chalk sticks to write in schools. This led to the idea of Savlon's Healthy Hands Chalk Sticks - made with a mixture of chalk powder and soap granules. Before lunch break when kids put their hands under the tap, the chalk powder on their hands turned into soap on its own.

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