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Juventus Fans: Black and White DNA

Award: Wood Pencil

Wood Pencil / Crafts for Design / Typefaces / 2017

We designed a bespoke display typeface to support Juventus’s new identity system. The typeface’s strong rhythm of vertical lines is inspired by the signature black and white stripes of Juventus, while its solid structure gives a strong and sharp appearance. We created 3 weights - Light, Regular and Bold - and 2 super expressive cuts - Bold Inline and Bold Stretched. While it is conceived as a display typeface, the simplified counters help ensuring good legibility even in small sizes.

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