Our mandate was to promote Assassin’s Creed Syndicate, a video game set in 1868 London in which players must lead the lower classes to revolt against the oppressive elite. To immerse gamers in the theme of class inequality, we created Victorian-style posters depicting a different facet of the injustice and class exploitation that ran rampant in many important industrial sectors at the time. Our goal: to incite consumers to fight back against the ruling elite by playing the new game.
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