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No More Black Targets

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No More Black Targets

Young black men are 3X more likely to be shot by trained shooters than their white peers. A disturbing potential correlation: The most popular target for shooters to learn to use their firearm is a black silhouette. Unconscious bias can be deadly. That is, shooters weren't just faster to fire at black targets;they were more likely to fire at them. This petition seeks to eliminate the use of the most popular target for shooters to learn to use their firearm: a menacing black silhouette.


Awards

  • D&AD YELLOW pencil
  • D&AD WOOD pencil
  • D&AD WOOD pencil
  • D&AD WOOD pencil

Yellow and Black D&AD Pencils

D&AD Awards 2027

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Credits

  • Client
    • New York Society for Ethical Culture