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3 Pretty Playful Minutes

Award: Wood Pencil

Wood Pencil / Art Direction / Art Direction for Press Advertising / 2017

Who hasn't enjoyed the flavor of a Tic Tac? It’s a unique candy. You don't chew it; you don't bite it. It's impossible to leave it alone in your mouth without rolling it around non-stop.
We found out that it takes 3 minutes for a Tic Tac to dissolve and disappear, after rolling in it inside your mouth. For 3 minutes, playing with a Tic Tac, this little candy feels like it's on a roller coaster, in a pinball machine, at a skate park.
We decided to illustrate those 3 situations in a modern and colorful way to communicate the fun sensation of having a Tic Tac in your mouth.

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