In late 2015, Fort Point Beer Co. decided to broaden their reach through the launch of 12oz cans. Manual developed the grid-based graphic system into a flexible, modular & scalable set of designs that incorporate playful illustrations of San Francisco. Elements of the City & Bay Area create a unique & authentic sense of place, while helping establish Fort Point Beer Co. as the new wave of San Francisco-based brewing. We took the approach of designing the materials as a cohesive collection that has visual impact, where each of the materials look beautiful enough to be stacked and displayed.
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