• Loading…

Smirnoff Peppermint Twist

Award: Wood Pencil

Wood Pencil / Packaging Design / Luxury Packaging Design / 2016

Diageo asked us to design the packaging for Smirnoff Peppermint Twist, a limited edition peppermint flavoured vodka for the US market. Inspired by the colours and peppermint flavour associated with the festive winter season, we wrapped the entire bottle up in striking premium red and white stripes and added a twist of cool peppermint green. To emphasise the flavour, scented inks release a mouth-watering scent of peppermint when scratched, adding a sense of novelty that's fitting for this time of year. The white scented ink has a frost-like texture which adds to the tactility of the bottle.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again