World Gallery celebrates iPhone users through the use of their Shot on iPhone 6 images, while turning the world into a real life art gallery of stunning images and artistic expression.
We combed through tens of thousands of images and selected photos from 162 photographers to curate the largest mobile photography art gallery in history. All photos featured in the campaign are user-generated, non-commissioned images from a diverse group of people.
OOH ran on over 14,000 sites worldwide, including 770 large format billboards, in 79 cities across 26 countries.
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