• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Ticket Books

Award: Wood Pencil

Wood Pencil / Media / Use of Direct Media / 2016

According to researches, Brazilians read only 2 books per year on average. People are always running from one place to another. It's hard to find the time to read, unless they read on their way. So, to celebrate World Book Day, L&PM, Brazil's biggest pocket books publisher, created and gave away a collection of pocket books designed to promote reading. They were Ticket Books. Small books that had a bult-in RFID card that made them readable by the subway turnstile's scanners, working as 'tickets' to the subway… and to the habit of reading.

  • Ticket Books
  • Ticket Books
  • Ticket Books
  • Ticket Books
  • Ticket Books
  • Ticket Books
  • Ticket Books
  • Ticket Books
  • Ticket Books
  • Ticket Books
  • Ticket Books

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again