• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Ticket Books

Award: Wood Pencil

Wood Pencil / Media / Use of Direct Media / 2016

According to researches, Brazilians read only 2 books per year on average. People are always running from one place to another. It's hard to find the time to read, unless they read on their way. So, to celebrate World Book Day, L&PM, Brazil's biggest pocket books publisher, created and gave away a collection of pocket books designed to promote reading. They were Ticket Books. Small books that had a bult-in RFID card that made them readable by the subway turnstile's scanners, working as 'tickets' to the subway… and to the habit of reading.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again