Morgan Stanley Digital Signage Times Square

In September '15, Morgan Stanley unveiled a refresh of the iconic screens that have wrapped their world headquarters in Times Square since 1996. These new screens, covering 13,000 sq. ft., carry a range of branding, dynamic content and live data visualization. A strong visual system was created to be typographic, info-graphic and cinematic, blending data and design to help tell the Morgan Stanley brand story. Dynamically-generated playlists are tailored to the changing audience and adjust with market changes. This intelligent system constantly reinvents itself, never staying the same.