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In 2014, New Zealand's largest ice cream company Tip Top made the decision to only use natural flavours and colours in their 140 different products. Colenso BBDO made sure Tip Top's leftover artificial food colouring didn't go to waste. As part of a nationwide campaign, they printed three bus shelter posters. But, instead of ink, they were printed using the unwanted food colouring. The posters cheekily recognised more than 75 years of service from these artificial colours, while wishing them a fond farewell.