Atlas designed a double identity for the Barcelona Design Museum and Design Hub Barcelona. The defining element is a system based on a simple connecting line inspired by the building's geographic location - a square at the junction of three of the city's most important thoroughfares. Atlas paired this device with a simple typographic approach. The visual simplicity of the connecting line is enhanced by the bold typographic use of sleek but friendly sans typeface Grafik. Integrated Atlas designed a double identity for Museu del Disseny de Barcelona (Barcelona Design Museum) and Design Hub Barcelona, the building which houses the museum and the city's major design associations. Both identities had to be complementary and work beneath a single graphic umbrella. The defining element of the identity is a system based on a simple connecting line inspired by the building's unique geographic location - a square at the junction of three of the city's most important thoroughfares. The line manifests itself graphically and physically through both 2D and 3D applications. Atlas paired this device with a simple and bold typographic approach to make the tricky task of uniting multiple design-led organisations under one system look coherent. The visual simplicity of the line is enhanced by the bold typographic use of Grafik. Rather than the personality being given by the logo, it's given by the system, making it instantly recognisable.
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