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Award: Wood Pencil

Wood Pencil / Film Advertising / TV Commercials / 2015

In this amusing ad from BBDO New York, a cocksure boss waxes philosophical about the importance of projecting success. As he explains that FedEx One Rate is a flat rate shipping service that's both impressive and affordable, his wife suddenly enters and his projection of success is somewhat shattered. It turns out the skyline visible from his 50th floor office is actually just wallpapered onto the inside of his garage door.

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