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Together Sweater

Award: Wood Pencil

Wood Pencil / Direct / Direct Mail / 2015

Inspired by the generosity at the heart of the collaboration between Target and Toms, Mother New York found a playful way to literally bring people together in the spirit of giving. The Together Sweater is designed to fit multiple people, and was sent to friends of Target and Toms to help promote the message of togetherness. Celebrities including Victoria Justice and Meghan Trainor cozied up in their sweaters and shared the joy online, creating a contagious cultural moment around the partnership.

  • Together Sweater
  • Together Sweater
  • Together Sweater
  • Together Sweater
  • Together Sweater
  • Together Sweater

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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