Only Gods Think Once

The Isle of Man TT is the most dangerous motorcycle track in the world. To describe and amplify the danger of the race, DDB Paris created an elaborate handmade drawing. Drawn entirely with technical pen, the illustration took over 300 painstaking hours to complete. Each famously tricky section of the race was drawn up in a style evocative of ancient engravings. To bridge the gap between the island's history and modern motorcycle culture, the artists added snakes and dragons suggestive of modern biker tattoos.