ExFEARiential

In November 2013, john st. created a parody video about an agency that takes ‘prankvertising’ to the next level – with babynappings, riots, oil spills and home invasions. The video generated over a half-a-million views, thousands of enraged posts, one death threat and caused VICE magazine to declare john st. the “one ad agency in the world that knows how to promote itself.”