• Loading…

Lurpak Slow Churned Butter

Award: Wood Pencil

Wood Pencil / Packaging Design / Structural Design / 2014

We were asked to create a new premium addition for the Lurpak range. It needed to communicate the authenticity, taste and quality of the Lurpack brand in a modern way without it becoming a niche product. ‘Lurpak Slow Churned’ brings to life an ‘everyday premium’ food experience – taking butter out of the fridge and putting it at the centre of the table. The presentation pack – an innovative, fully recyclable brushed aluminium butter dish – allows better interaction with the product and increases retail visibility on shelves that are dominated by plastic.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again