We were asked to create a new premium addition for the Lurpak range. It needed to communicate the authenticity, taste and quality of the Lurpack brand in a modern way without it becoming a niche product. ‘Lurpak Slow Churned’ brings to life an ‘everyday premium’ food experience – taking butter out of the fridge and putting it at the centre of the table. The presentation pack – an innovative, fully recyclable brushed aluminium butter dish – allows better interaction with the product and increases retail visibility on shelves that are dominated by plastic.
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