The CSPD (Calgary Society for Persons with Disabilities) is a not for profit organization that provides individualized residential services to persons with disabilities. Our task was to create a provocative annual report that told their financial story but also worked to raise awareness (and funds) for the organization. Using the insight that “being handicapped is hard” we decided to make the annual hard to read (hence the single staple). We told the story of a client over a day using stark, journalistic photos and honest language that doesn’t pull any punches.
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