• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Bridge of Life

Award: Wood Pencil

Wood Pencil / White Pencil / White Pencil / 2013

A large number of people jump off the Mapo Bridge in South Korea every year. Our idea to prevent further suicides was not simply to install a physical device to hinder the attempts, but to create an interactive bridge that would change people’s minds through communication. Lights on the guardrails are activated by sensors as people walk by, illuminating short messages and giving the impression that the bridge is speaking to them personally. They included warm and kind words that appeased the anxious and confused minds of those attempting to end their lives.

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