France 5 Idents | Rebranding 2012

We worked on a concept that would epitomise knowledge and also act as a clear link to the France 5 multidisciplinary identity. A multitude of things move in the same direction, one following the other, like a chain reaction between completely different worlds. The underlying meaning: knowledge is derived from making new links. Each shot is just long enough for you to grasp what you’re watching, but not too long that it bores you. This is about moving forward, striving, exploring, pushing the limits and developing. It symbolises what makes humanity prosper; what fascinates us in life.