The Movie Out Here
Wood Pencil / TV & Cinema Advertising / Long Form Branded Content / 2013
Kokanee is a western Canadian beer with a history of engaging consumers in unconventional ways. ‘The Movie Out Here’ is a 90-minute film, created withthe help of Kokanee fans, from acting and music to prop making and location scouting. The film was released in cinemas across Canada and drew in audiences of beer lovers.
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