• Loading…

Diet Coke Crop Packaging

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging Design / 2013

Turner Duckworth created a fresh look for autumn with the national release of new Diet Coke packaging. As it was the number two sparkling beverage brand in the US, consumers were already familiar with Diet Coke. The Coca- Cola Company North America challenged us to extend that confidence to packaging. The resulting design provided a bold perspective on this iconic brand by focusing on the union of the ‘D’ and ‘k’ as the key recognisable elements of the logo. The crop is at the centre of a visual identity which appears in point of sale and advertising for Diet Coke.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again