Thursday Arvo

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Thursday Arvo

Motorcyclists account for just 1% of kilometres travelled in the state of Victoria, but 17% of fatalities. Speeding is the biggest cause of this trauma, so this commercial demonstrates that exceeding the speed limit by a small amount can be fatal. By dissecting a real crash it shows graphically that just 8 km/h is the difference between life and death.


D&AD pencils

  • D&AD WOOD pencil

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