The Liberation
Award: Graphite Pencil
Graphite Pencil / Digital Advertising / Web Films / 2013
ONLY is a Danish fashion brand targeting girls between 15 and 25. They wanted to manifest the product DNA of the brand, interacting directly with consumers and making it easy for them to buy, like, pin, tweet and create more traffic to the website. ‘The Liberation’ is an online interactive film experience and the world’s first on-demand video retail environment. The campaign spread to thousands of sites and blogs, increasing traffic to only.com by over 500%.
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