Bake-off Cake Posters

Purpose held an internal ‘bake-off ’ competition to judge the best home- made cake, with a prize of limited edition posters. The illustrated prints show a selection of baked classics including Battenberg, Tiramisu, Millionaire’s Shortbread, Cherry Bakewell and New York Cheesecake. The illustrations were showcased at the event and were also used as part of an internal teaser campaign.