Catch the Moon, Catch the Blossom

We designed these posters to promote a haiku and art exhibition. The aim of the haiku poet is to catch a particular moment in time. To express this idea, a net pattern was chosen as the exhibition’s overall visual theme, and the moon and cherry blossoms were used to symbolise the transient beauty and emotion caught by the haiku poet’s words. By interpreting tradition in a contemporary context, the creative energy of Japan was on full display.