Wired

For our March 2011 cover story, we wanted to examine the new meaning of privacy in a socially networked age. So we built a research team with a brief to search the open internet for information about a number of ‘Wired’ subscribers at random, as well as a few dozen public figures, from politicians to commentators. We then used an HP digital printer to produce high-quality individual covers for these readers, with their data displayed in a conversational style warning them about the extent to which their private data was now public.