The Coca-Cola Summer 2010 packaging evolves the approach from the previous year to celebrate the joy and optimism of summer and Coke’s authentic connection to the season. The graphic designed by Turner Duckworth was featured on packaging, in-store displays and select TV spots. The design was also used for summer premiums on everything from T-shirts and bags to beach towels, all in celebration of summer’s favourite beverage, Coca-Cola.
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