Hidden Sound Campaign
Award: Wood Pencil
Wood Pencil / Direct / Direct Integrated Campaign / 2011
Zoo Records champions the hidden sounds of alternative music. To promote the company, we took 14 local indie bands and embedded their songs into QR Codes assembled into the shapes of animals that live hidden in the city. Scanning the codes reveals the songs and allows you to buy the CDs. This campaign was also nominated in Direct Response/ Press & Poster.
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