Vogue tapped Code and Theory to develop an online experience as compelling as the iconic print magazine. Advancing its distinctive voice and authoritative positioning, the new Vogue.com presents a highly insightful perspective that no other source can offer. The site maximises Vogue’s stunning photography, typography and video content to give the audience an editor’s eye view of fashion culture. Over a five-month period, Code and Theory collaborated with Vogue to develop a new approach to narrative form and engagement, rich with custom sponsorship opportunities. The revitalised experience launched for New York’s autumn fashion week in 2010.
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