These posters remind designers that Elanders is one of the oldest, largest, and foremost printing houses in Sweden. The posters present advanced printing techniques in the form of a number of geekish themes such as movie bad guys (relating to the increasing popularity of horror films), Swedish summer (in the run-up to vacation time) and first novels (at the time of the Göteborg book fair). Examples include the placeholder text as a famous horror movie line, a summer weather report and an editor’s letter of rejection.
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