• Loading…

Elanders on Very Important Matters

Award: Wood Pencil

Wood Pencil / Graphic Design / Direct Mail / 2010

These posters remind designers that Elanders is one of the oldest, largest, and foremost printing houses in Sweden. The posters present advanced printing techniques in the form of a number of geekish themes such as movie bad guys (relating to the increasing popularity of horror films), Swedish summer (in the run-up to vacation time) and first novels (at the time of the Göteborg book fair). Examples include the placeholder text as a famous horror movie line, a summer weather report and an editor’s letter of rejection.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again