O&M is a pioneer of ammonia free hair colour technology. To help the brand distinguish itself, Container were commissioned to produce a new identity and deliver packaging that reflected O&M's offer of salon professional results without harsh chemicals. The forms developed for the wet range are reminiscent of milk bottles, giving a visual cue to the formulations within: that they are clean, natural and nourishing. The styling products make a bold statement that helps to create visual tension when merchandised with O&M’s other products on the shelf.
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