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USPA Supernatural Haircare

Award: Wood Pencil

Wood Pencil / Packaging Design / Physical Shape / 2009

For USPA’s Supernatural haircare range, the packaging design needed to express their philosophy – the combination of age-old botanical wisdom with the latest chemistry. The twist-cap extending up and out of the bottles represents nature and growth, while the translucency reveals the technology of the mechanism. A rich colour palette, combined with bottles that orientate in a variety of configurations, allows strong merchandising options.

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