• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

The Havaianas Campaign

Award: Graphite Pencil

Graphite Pencil / Poster Advertising / Poster Advertising Campaigns / 2008

To generate buzz for the US launch of Havaianas flip-flops, building-sized murals were commissioned at multiple locations around New York City. Giant 3D rubber thongs and corresponding white outlines were then placed over them to, quite literally, capture the spirit of the colourful Brazilian brand. Also, promotional limited-edition Havaianas, based on the mural art, were distributed to dealers prior to the summer season.

  • The Havaianas Campaign
  • The Havaianas Campaign
  • The Havaianas Campaign

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again