Door/Eye/Spotlight

The brief: Market the D&AD Awards 2007 by celebrating their international appeal and expressing the fact that D&AD gathers the best collection of creativity in the world. D&AD has a tough target audience, made up of some of the best creative minds on the planet. The solution: Simply make the yellow hexagonal logo the global symbol of creativity. Using the D&AD logo we designed a family of icons. We tailored each icon to represent the different categories and stages of the D&AD Awards 2007.