• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Nike+

Award: Black Pencil

Black Pencil / Websites / New Uses of Websites / 2007

Nike+ is reinventing running as a fun, social, digitally enhanced sport. A sensor in Nike+ running shoes tracks distance and speed, then transmits the data to the runner&#39;s Apple iPod nano, which is automatically uploaded to nikeplus.com. Runners get instant audio feedback while they run, and afterwards, their runs in the real world become meaningful assets in the digital world. At nikeplus.com, runners can compare runs, track their progress, set and manage goals, and compete with Nike+ runners around the world. <br/>Nike+ is also revolutionising marketing: it redefines how a brand can reach its audience on a daily basis through meaningful personal experiences, two-way communication, and innovative technology, keeping users motivated and connected with each other and with the brand.

  • Nike+
  • Nike+
  • Nike+
  • Nike+

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again