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Casa Loreto Olive Oil

Award: Yellow Pencil

Yellow Pencil / Packaging Design / Packaging Design / 2006

This premium olive oil from Casa Loreto in Tuscany is considered to be of such high quality that it is known as 'oro liquido', or 'liquid gold'. This was the inspiration for the design solution. A simple and elegant three-dimensional golden drip gliding down the front of the bottle, in contrast to the over complicated norm in a saturated product market.

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