• Loading…

Brahma Launch

Award: Wood Pencil

Wood Pencil / Online / Online Advertising Over Site / 2006

Wheel focused on adverts that demonstrated the playful improvisation of Brazilians in any situation. Using Brazilian music, they found a range of ways to connect the product with the idea of making tunes. They were also keen to get everyone to join in - a key feature of Brazilian culture. The result is two interactive adverts that get the consumer interested in music and the brand, and lead them through to a dedicated music area on the website. The adverts show a person in a Brazilian environment, which then encourages the consumer to use their keyboard to play a beat through a matchbox or a bottle to create a traditional Brazilian rhythm. Simple ideas, executed beautifully with blue screen video placed into a graffiti style backdrop.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again