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Brahma Launch

Award: Wood Pencil

Wood Pencil / Online / Online Advertising Over Site / 2006

Wheel focused on adverts that demonstrated the playful improvisation of Brazilians in any situation. Using Brazilian music, they found a range of ways to connect the product with the idea of making tunes. They were also keen to get everyone to join in - a key feature of Brazilian culture. The result is two interactive adverts that get the consumer interested in music and the brand, and lead them through to a dedicated music area on the website. The adverts show a person in a Brazilian environment, which then encourages the consumer to use their keyboard to play a beat through a matchbox or a bottle to create a traditional Brazilian rhythm. Simple ideas, executed beautifully with blue screen video placed into a graffiti style backdrop.

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