Christmas Pudding Sacks

During the three months the WKside team were working in the London office, Wieden + Kennedy UK set them this brief: create an interactive Christmas card for Wieden + Kennedy UK. The answer to the brief was '12 Christmas Pudding Sacks', one for each day of Christmas. Each bin bag was screen printed, so when they were filled with rubbish they appeared to look like large Christmas puddings. These were packaged with a label wrapped around them. The final result was a simple, quirky, interactive Christmas card, which raised a smile.