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The Fat Duck

Award: Wood Pencil

Wood Pencil / Branding / Brand Applications Printed Material / 2006

Whilst creating a range of stationery for The Fat Duck restaurant it was important to capture the character of experimental chef Heston Blumenthal. In addition to envelopes, compliment slips, letterhead, and business cards the design included food and wine menus - items directly concerned with the event of dining. In response to the challenge of the brief to convey 'experience', the stationery was created using a variety of papers chosen for their tactile qualities, while the experience theme was continued with menus that are styled on ancient folk toys and storybooks in embossed leather, adding to the exquisite sensory dining experience for which The Fat Duck is recognised.

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