Up to Our Necks

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Up to Our Necks

By 2050, 1 in 7 Bangladeshis will be displaced by flooding, yet international law does not recognise climate-displaced individuals as refugees. Denying them the freedom of choosing where to live. Typography becomes an active voice in the conversation through The Displaced Font, which transforms LinoType Bengali into a typeface made entirely of squares - each representing a life. The 'Matra' in Bengali script ensures proper pronunciation and meaning of words and acts as a metaphor for people being 'up to their necks'. Falling squares visualise real-time displacement. The campaign targets COP 30 to spark urgent discussions and push for refugees recognition. A small square, a bigger impact.


D&AD pencils

  • D&AD WHITE pencil
  • D&AD YELLOW pencil

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