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New Blood Entry — De-stigma My Mama

Award: Wood Pencil

The Case for Her & Hey Jane / 2023

Abortion may seem the antithesis of parenthood, but 61% of abortions are for people who are ALREADY mothers (or parents with a uterus).
Our #DESTIGMAMYMAMA campaign removes the stigma around abortion, through children honouring their parents for their abortion stories.
Every year for Mother’s Day, children of all ages record themselves thanking their parent for putting their mental and physical health, and that of their family, before anything else.
Rather than something shameful or taboo, we show that parents who choose an abortion are their children’s heroes.

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